Division of Food Production and Society

Sustainable growth of the Norwegian Horticulture Food System – GreenRoad GS35 (“GrøntStrategi mot 2035)

Finished Last updated: 05.08.2025
End: jun 2025
Start: jan 2021

The main aim of GreenRoad is to deliver knowledge and solutions for increased value creation and sustainability in the horticultural food system in Norway.

Status	Active
Start - end date	01.01.2021 - 30.06.2025
Division	Division of Food Production and Society
Department	Horticulture
Total budget	21700000

The project will define and prioritize areas and regions suitable for production of selected horticultural crops, assessing environmental, climatic, topographic, economic, social, legal and political constraints and opportunities for increased horticultural production, also in new regions (WP1).

The environmental, economic and social sustainability of different strategies for increased horticultural production will be assessed, and new assessment methodologies developed (WP2).

GreenRoad will also generate new biological and technical knowledge on methods for increased, improved, sustainable production of high quality horticultural products, taking into account provision of ecosystem services (biodiversity and pollinating activities), circularity of organic resources and the use of waste heat (WP3). The project will assess sustainable value creation barriers and opportunities at all stages in the supply chain, with a focus on seasonal labour supply, retail market structure and labelling strategies, and with Finland as a contrasting case.

Business and policy measures to increase consumption of fruits and vegetables will be identified (WP4).

Partners and stakeholders will be involved throughout the project in focus groups and other forms of participatory research, and their feedback will contribute to develop innovation platforms and pathways towards GS35 (WP5).

A case study on apples binds the different WPs together with a “farm to fork” perspective. The project involves a variety of different disciplines (biology, geography, economy, sociology…) who will collaborate in different WPs. There is a strong involvement of business and national and international research partners.

Publications in the project

Report research – Naturlige betingelser for grønnsaksdyrking, status på dyrking og bærekraft på gårdsnivå

Siri Svendgård-Stokke, Eva Solbjørg Flo Heggem, Anne B. Nilsen, ...

NIBIO Rapport, 2025 p.54

To document

Authors

Siri Svendgård-Stokke Eva Solbjørg Flo Heggem Anne B. Nilsen Svein Olav Krøgli Sebastian Eiter Henrik Forsberg Mathiesen Jonathan Rizzi Torgeir Tajet Ole Einar Ellingbø Tveito

Abstract

No abstract has been registered

Report research – Plantehakk som jorddekke i økologiske radvekster

Mette Thomsen, Randi Seljåsen, Hans Gunnar Espelien, ...

NIBIO Rapport, 2024 p.64

To document

Authors

Mette Thomsen Randi Seljåsen Hans Gunnar Espelien Andrii Volovyk Emilie Sandell Kari Bysveen Tatiana Francischinelli Rittl Anne-Kristin Løes

Abstract

No abstract has been registered

Academic article – Apple Values—What Determines the Decision to Buy Apples?

Geir Wæhler Gustavsen, Anna Birgitte Milford

Horticulturae, 2024

To document

Authors

Geir Wæhler Gustavsen Anna Birgitte Milford

Abstract

No abstract has been registered

Lecture – Mat, miljø og etikk

Anna Birgitte Milford

Vestland Fylkeskommune - Innkjøpsringen, 2024

Authors

Anna Birgitte Milford

Abstract

No abstract has been registered

Conference lecture – The impact of Community Supported Agriculture on members’ self-perceptions of mental health and vegetable consumption

Daniel Keech, Sarah Muiruri

18th Congress of the European Society for Agronomy in Rennes, France, 2024

Authors

Daniel Keech Sarah Muiruri

Abstract

No abstract has been registered

Conference poster – Transitioning to Sustainable Diets: Unpacking the Agrifood Regimes of Fruit and Vegetable Production and Consumption in Finland and Norway

Nhat Strøm-Andersen, Anna Birgitte Milford, Xing Liu

4th International workshop on System Innovation towards Sustainable Agriculture (SISA-4), 2024

Authors

Nhat Strøm-Andersen Anna Birgitte Milford Xing Liu

Abstract

No abstract has been registered

Report research – Barrierar og drivarar for omlegging frå husdyr til frukt i Hardanger

Anna Birgitte Milford, Jørund Johansen, Torbjørn Haukås, ...

NIBIO Rapport, 2024 p.30

To document

Authors

Anna Birgitte Milford Jørund Johansen Torbjørn Haukås Erin Byers

Abstract

No abstract has been registered

Conference lecture – Sustainably cropping system for better quality in vegetables

Mette Thomsen, Randi Seljåsen, Reidun Pommeresche, ...

IX International Postharvest Symposium, 2024

Authors

Mette Thomsen Randi Seljåsen Reidun Pommeresche Till Seehusen Belachew Asalf Tadesse Tatiana Francischinelli Rittl Anne-Kristin Løes

Abstract

No abstract has been registered

Degree master – Markedspotensialet for norsk frukt og grønt i uavhengige dagligvarebutikker

Karen Marie Maurtvedt, Emilia Brenna Rustad

2023

Authors

Karen Marie Maurtvedt Emilia Brenna Rustad

Abstract

No abstract has been registered

Conference lecture – Adapting food cultural heritage boundaries for Norwegian apple based PGIs

Atle Wehn Hegnes

8th INTERNATIONAL CONFERENCE ON FOOD AND DRINK STUDIES, 2023

Authors

Atle Wehn Hegnes

Abstract

No abstract has been registered

Journal letter – Hva betyr egentlig «bærekraftig mat» i norsk sammenheng?

Anna Birgitte Milford

Aftenposten (morgenutg. : trykt utg.), 2023

Authors

Anna Birgitte Milford

Abstract

No abstract has been registered

Conference lecture – Geographical indications, apples, and the Norwegian food festival nation

Atle Wehn Hegnes, Ingrid Haugsrud, Annechen Bahr Bugge

Stockholm Gastronomy Conference, 2023

Authors

Atle Wehn Hegnes Ingrid Haugsrud Annechen Bahr Bugge

Abstract

No abstract has been registered

Lecture – Overgang til mer plantebasert og fisk: Fordeler for helse, miljø og nasjonal selvforsyning

Anna Birgitte Milford

Forum for bærekraftig mat Bergen Kommune: Oppstartsmøte, 2023

Authors

Anna Birgitte Milford

Abstract

No abstract has been registered

Report research – Grønnsaker i fellesskap: Resultat fra spørreundersøkelse med medlemmer av norske andelslandbruk

Anna Birgitte Milford, Alexandra Devik

NIBIO Rapport, 2023 p.36

To document

Authors

Anna Birgitte Milford Alexandra Devik

Abstract

No abstract has been registered

Media feature article – En bærekraftig fremtid for Beskyttede betegnelser

Atle Wehn Hegnes, Virginie Amilien

5.7.2022

Authors

Atle Wehn Hegnes Virginie Amilien

Abstract

No abstract has been registered

Lecture – Mer grønnsaker=Matsikkerhet?

Anna Birgitte Milford

Arendalsuka, 2022

Authors

Anna Birgitte Milford

Abstract

No abstract has been registered

Academic article – EUFRIN apple rootstock trials: first results across Europe

Darius Kviklys, Vytautas Abukauskas, Mekjell Meland, ...

Acta Horticulturae, 2022

To document

Authors

Darius Kviklys Vytautas Abukauskas Mekjell Meland Walter Guerra I. Höller N. Dallabetta T. Pantezzi J. Carbo J. Lordan A. Karlström F. Fernandez M. Brüggenwirth L. Laňar M. Mészáros T. Rühmer S. Perren S. Cia S. Codarin V. Mathieu F. Bernard P. Bielicki L. Manfrini L. Corelli Grappadelli A. Gomand Jef Vercammen

Abstract

No abstract has been registered

Conference lecture – Pollination and potential pollen deficit in Norwegian apple orchards

Linn Vassvik

SCAPE (Scandinavian Association for Pollination Ecology), 2022

Authors

Linn Vassvik

Abstract

No abstract has been registered

Lecture – Hydroponisk dyrking: Bærekraftig produksjon av grønnsaker i kommersielle veksthus og kjøkkenhage hele året

Michel Verheul

Webinar, 2022

Authors

Michel Verheul

Abstract

No abstract has been registered

Lecture – Bærekraft i norsk veksthusnæring

Michel Verheul

Tomatkonferansen, 2022

Authors

Michel Verheul

Abstract

No abstract has been registered

Lecture – Planteproduksjon i regulert klima

Michel Verheul

Divisjonssamling Mat og Samfunn, 2022

Authors

Michel Verheul

Abstract

No abstract has been registered

Lecture – Bærekraftig grønnsaksproduksjon i veksthus

Michel Verheul

Workshop Veksthusproduksjon, avrenning og plantevernmidler, 2022

Authors

Michel Verheul

Abstract

No abstract has been registered

Lecture – Dyrking av grønnsaker under LED belysning

Michel Verheul

Avdelingssamling , 2022

Authors

Michel Verheul

Abstract

No abstract has been registered

Lecture – Avlingsregulering av eplesortane Eden og Fryd- førebels resultat

Mekjell Meland, Darius Kviklys

Webinar, 2022

Authors

Mekjell Meland Darius Kviklys

Abstract

No abstract has been registered

Lecture – Farskapstesting av frø av Ulike eplesortar

Mekjell Meland

NIBIO konferanse, 2022

Authors

Mekjell Meland

Abstract

No abstract has been registered

Lecture – POLLINERING AV ULIKE EPLESORTAR

Mekjell Meland

Frukt- og bærseminar, 2022

Authors

Mekjell Meland

Abstract

No abstract has been registered

Conference lecture – Finding the right pollinizers to the newly introduced club cultivars Eden (WUR 06) and Fryd (WUR 028) in Norway

Mekjell Meland, Milica Fotiric-Aksic

EUFRIN WG apple and peaer, 2022

Authors

Mekjell Meland Milica Fotiric-Aksic

Abstract

No abstract has been registered

Conference lecture – Country report -Norway

Mekjell Meland

EUFRIN WG variety testing apple and pear, 2022

Authors

Mekjell Meland

Abstract

No abstract has been registered

Media feature article – Norske forbrukere vil ha norsk mat, ikke bare norsk kjøtt

Gard Sveinung Grimsby, Anna Birgitte Milford

28.1.2022

Authors

Gard Sveinung Grimsby Anna Birgitte Milford

Abstract

No abstract has been registered

Lecture – Korleis vil overgang til klimavenlege matvanar påverke norsk sjølvforsyning?

Anna Birgitte Milford

Klimaomstillingskonferansen 2022, 2022

Authors

Anna Birgitte Milford

Abstract

No abstract has been registered

Conference lecture – The Sustainable Turn and Norwegian GIs

Atle Wehn Hegnes

Worldwide Perspectives on Geographical Indications: An international conference for researchers, policy makers and practitioners, 2022

Authors

Atle Wehn Hegnes

Abstract

No abstract has been registered

Lecture – Et klimaperspektiv på framtidas matfat i Norge

Anna Birgitte Milford

Matsikkerhet nå!? Arrangement v/ bl.a. Bryggen Museum, Bergen, 2022

Authors

Anna Birgitte Milford

Abstract

No abstract has been registered

Conference lecture – Biodiversity in Agri-Food Value Chains: comparative studies in three countries

Lampros Lamprinakis, Inger Martinussen, Signe Kårstad, ...

182nd EAAE Seminar, 2022

Authors

Lampros Lamprinakis Inger Martinussen Signe Kårstad Hilde Halland

Abstract

No abstract has been registered

Lecture – Strategiske muligheter for nordnorsk grøntproduksjon

Inger Martinussen

Idemyldringsmøte grøntproduksjon i nord, 2022

Authors

Inger Martinussen

Abstract

No abstract has been registered

Report research – Jordbærdyrking i tunnel- Produsentenes muligheter og utfordringer

Anne Prestvik, Signe Kårstad, Anna Birgitte Milford

NIBIO Rapport, 2022 p.36

To document

Authors

Anne Prestvik Signe Kårstad Anna Birgitte Milford

Abstract

No abstract has been registered

Lecture – Strategier nordnorsk grøntproduksjon

Inger Martinussen

Idemyldringsmøte grøntproduksjon i nord, 2022

Authors

Inger Martinussen

Abstract

No abstract has been registered

Report research – Testing new apple cultivars for Norwegian growing conditions

Oddmund Frøynes, Darius Kviklys, Mekjell Meland

NIBIO Rapport, 2021 p.30

To document

Authors

Oddmund Frøynes Darius Kviklys Mekjell Meland

Abstract

No abstract has been registered

Report research – Nasjonalt system for uttesting av frukt- og bærsorter i Norge – en utredning

Erik Revdal, Mekjell Meland, Anita Sønsteby, ...

NIBIO Rapport, 2021 p.32

To document

Authors

Erik Revdal Mekjell Meland Anita Sønsteby Inger Martinussen Audun Korsæth

Abstract

No abstract has been registered

Authors

Mette Thomsen Kari Bysveen Hans Gunnar Espelien Hans håkon Helmen

Abstract

No abstract has been registered

Authors

Mette Thomsen

Abstract

No abstract has been registered

Lecture – GreenRoad - presentasjon av nytt matsystemprosjekt

Inger Martinussen

FIV møte, 2021

Authors

Inger Martinussen

Abstract

No abstract has been registered

Lecture – NIBIO - KVALITET OG PRODUKTUTVIKLING - GRØNT

Inger Martinussen

Møte Forum for norsk grønt, 2021

Authors

Inger Martinussen

Abstract

No abstract has been registered

Lecture – Klimagassutslipp fra norsk veksthusproduksjon

Michel Verheul

Kommunalutvalget, 2021

Authors

Michel Verheul

Abstract

No abstract has been registered

Lecture – Hvor lønnsom er bærekraftig veksthusproduksjon

Michel Verheul

NGF 2021 Konferanse, 2021

Authors

Michel Verheul

Abstract

No abstract has been registered

Lecture – Klimanøytral veksthusproduksjon

Michel Verheul

Gartnerhallen Kongress 2021, 2021

Authors

Michel Verheul

Abstract

No abstract has been registered

Lecture – Klimagassreduserende tiltak i veksthusnæringen: muligheter, barrierer og tiltak

Michel Verheul, Anna Birgitte Milford

Fagmøte, 2021

Authors

Michel Verheul Anna Birgitte Milford

Abstract

No abstract has been registered

Lecture – Crop load management for Eden and Fryd.

Mekjell Meland, Darius Kviklys

Prosjektmøte Greenroad, 2021

Authors

Mekjell Meland Darius Kviklys

Abstract

No abstract has been registered

Lecture – Rettleiingsprøvinga frukt og prosjekt Greenroad

Mekjell Meland

Teamsmøte Gartnerhallen og Bama, 2021

Authors

Mekjell Meland

Abstract

No abstract has been registered

Conference lecture – EUFRIN Apple Rootstock Trials: First Results across Europe

Darius Kviklys

XII International Symposium on Integrating Canopy, Rootstock and Environmental Physiology in Orchard Systems, 2021

Authors

Darius Kviklys

Abstract

No abstract has been registered

Academic literature review – Nutrients Recovered from Organic Residues as Fertilizers: Challenges to Management and Research Methods

Bente Føreid

World Journal of Agriculture and Soil Science, 2019

To document

Authors

Bente Føreid

Abstract

No abstract has been registered

Show more publications

Address	Postboks 115 NO-1431 Ås
Phone	+47 406 04 100
E-mail	post@nibio.no