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Lampros Lamprinakis

Research Scientist

NIBIO Publications

Division of Food Production and Society

Economics and Society

(+47) 911 27 492
lampros.lamprinakis@nibio.no

Place
Ås O43

Visiting address
Oluf Thesens vei 43, 1433 Ås

Links

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Biography

My PhD was on the economic effects of cognitive dissonance and mental frames with an application to cooperatives (Department of Bioresource Policy, Business & Economics at the University of Saskatchewan in Canada). I currently work on issues related to value chains, innovation and the green shift – i.e., the transformation of Norwegian economy from the old model of a fossil fuel based system to one supported by renewable resources that are fully utilized. My research interests include industrial organization, game theory, economic psychology, cooperatives.

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Authors

Irene Kagiampaki Manolis Mandalakis Thekla I Anastasiou Lampros Lamprinakis Valborg Kvakkestad

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Authors

Ffion Evans James Gibbons Luciana Bava Dave Chadwick Stefania Colombini Valborg Kvakkestad Lampros Lamprinakis Vibeke Lind Martina Pavesi Prysor Williams Sophie Wynne-Jones

Abstract

Transitioning towards more circular farming systems, which prioritise using renewable and recycled resources to reduce reliance on external inputs, offers potential to improve nutrient cycling, enhance farm profitability and mitigate greenhouse gas emissions. However, widespread adoption remains limited. To support the wider adoption of circular farming practices across diverse rural and agroecological settings, we examined how psychological, contextual and motivational factors shape farmers’ sentiment and decision-making. A mixed-methods approach—combining sentiment and thematic analysis—was applied to interviews and focus groups with 96 farmers and industry stakeholders across Italy, Norway and the UK. Sentiment towards circular farming practices varied across national contexts, with UK farmers expressing more positive views overall than Norwegian farmers, and Italian farmers positioned in between. These differences reflected how well practices aligned with existing knowledge, values and farming systems, while negative sentiment was primarily associated with policy impracticalities, investment costs and local constraints, highlighting key political and structural barriers to adoption. The findings underscore the need to align circular strategies with local contexts. To support wider adoption, we recommend (1) enhancing psychological capability (e.g. aligning practices with farmers’ knowledge): through a flexible ‘toolbox’ of practices; (2) addressing physical opportunity barriers via co-designed, locally-adapted policies; and (3) strengthening reflective motivation by communicating and deliberating the broader co-benefits of circular practices. These informed insights provide more effective and inclusive strategies for sustainable agriculture and rural development across Europe.

Authors

Lampros Lamprinakis

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