Anna Birgitte Milford
Research Scientist
(+47) 990 49 836
anna.birgitte.milford@nibio.no
Place
Bergen
Visiting address
Thormøhlensgate 55, 5006 Bergen
Abstract
No abstract has been registered
Abstract
Plant-based meat analogues (PBMA) are expected to reduce environmental, health, and animal welfare challenges from the production and consumption of meat. This paper investigates PBMA consumption using three rounds of a survey. PBMA consumption in Norway increased from 2017 to 2019 but stagnated in 2022. Several food choice motives and socioeconomic factors affected consumption consistently across the survey rounds. Emphasizing the environment, animal welfare, and novelty were positively associated with PBMA consumption, while emphasizing familiarity and Norwegian origin were negatively associated. Younger, higher educated, urban, and vegetarian respondents were more likely to consume PBMA. Use of social media had a positive effect on the consumption for the total sample, but it was not stable across the survey rounds. Producers, marketers, and other policy makers could promote the environmental and animal welfare benefits along with the novelty aspects of PBMA. The use of domestic ingredients could also appeal to older and rural individuals who emphasize food familiarity.
Abstract
No abstract has been registered
Division of Food Production and Society
The role of diversified small-scale horticulture in a transition towards more sustainable food systems with healthier diets (SmallHort)
The aim of the project is to explore how food systems based on diversified small-scale horticulture can be developed to become more economically, socially and environmentally sustainable while also increasing in scale. This will provide benefits to nature, environment and public health.
Division of Biotechnology and Plant Health
IPM-fruit: IPM strategies for future fruit production
IPM fruit will investigate how preventive and alternative control measures can be used for sustainable fruit production. The project will study how natural enemies, physical control, and biologicals as well as combinations of these can be best applied under Norwegian conditions. The project will be carried out in collaboration with the Norwegian University of Life Sciences (NMBU), the Norwegian advisory service (NLR), NIAB East Malling (UK), IRTA (Sapin), and also in close collaboration with fruit growers.