Anna Birgitte Milford
Research Scientist
(+47) 990 49 836
anna.birgitte.milford@nibio.no
Place
Bergen
Visiting address
Thormøhlensgate 55, 5006 Bergen
Abstract
No abstract has been registered
Abstract
No abstract has been registered
Abstract
A sustainable dietary transition requires knowledge of the drivers and barriers of dietary choices. We investigate the role of preferences for domestic food, as well as environmental and health concerns, as drivers for the consumption of red and white meat, fish, ready-made plant-based food products and self-identification as some type of meat reducer (flexitarian, vegetarian, or vegan). A survey of 1102 consumers was conducted in Norway with questions about food attitudes, beliefs and preferences regarding health, the environment and domestic food as well as dietary habits and demographics. The results from interval and logistic regression analyses show that stronger preferences for domestic food are associated with higher consumption of red meat and a lower likelihood of eating plant-based food and identifying as a meat reducer. Health concerns are associated with higher consumption of white meat and fish, and environmental concern is associated with lower consumption of white meat and a higher likelihood of eating plant-based food. The results also confirm previous research results that disbelief regarding the negative health and environmental impacts of meat correlate with higher meat consumption and a lower likelihood of eating plant-based food. In addition, we find that people who believe that Norway is a country primarily suited for livestock production have higher consumption of meat and a lower likelihood of eating plant-based food. We conclude that to make certain consumers transition away from meat, it is important to provide domestically produced, plant-based alternatives and to implement policy measures that will generate positive storylines of improved farmer livelihoods.
Division of Food Production and Society
Risk management of imported plants and seeds: possibilities for improved pest detection to prevent the introduction and spread of new pests
Plant pathogens and invertebrates harmful to plants continue to threatenfood security and natural habitats. In Norway, the responsibility of performingplant health inspections on imported plants has gradually shifted to importersof plants who are currently responsible for internal pest control and mustbe registered with the Norwegian Food Safety Authority.
Division of Food Production and Society
Sustainable growth of the Norwegian Horticulture Food System – GreenRoad GS35 (GrøntStrategi mot 2035)
The main aim of GreenRoad is to deliver knowledge and solutions for increased value creation and sustainability in the horticultural food system in Norway.