Division of Food Production and Society
Sustainable growth of the Norwegian Horticulture Food System – GreenRoad GS35 (“GrøntStrategi mot 2035)
The main aim of GreenRoad is to deliver knowledge and solutions for increased value creation and sustainability in the horticultural food system in Norway. The project will define and prioritize areas and regions suitable for production of selected horticultural crops, assessing environmental, climatic, topographic, economic, social, legal and political constraints and opportunities for increased horticultural production, also in new regions (WP1). The environmental, economic and social sustainability of different strategies for increased horticultural production will be assessed, and new assessment methodologies developed (WP2). GreenRoad will also generate new biological and technical knowledge on methods for increased, improved, sustainable production of high quality horticultural products, taking into account provision of ecosystem services (biodiversity and pollinating activities), circularity of organic resources and the use of waste heat (WP3). The project will assess sustainable value creation barriers and opportunities at all stages in the supply chain, with a focus on seasonal labour supply, retail market structure and labelling strategies, and with Finland as a contrasting case. Business and policy measures to increase consumption of fruits and vegetables will be identified (WP4). Partners and stakeholders will be involved throughout the project in focus groups and other forms of participatory research, and their feedback will contribute to develop innovation platforms and pathways towards GS35 (WP5). A case study on apples binds the different WPs together with a “farm to fork” perspective. The project involves a variety of different disciplines (biology, geography, economy, sociology…) who will collaborate in different WPs. There is a strong involvement of business and national and international research partners.